3 Valuable Reasons You Need a Strong Mission Statement

You’re a small business, right?  So what’s your mission statement?

Oh.  You don’t have one…

One of the single most important – yet highly overlooked – aspects of a business is its mission statement.  This simple, concise message about your company gives your audience a quick guide to what your business is all about.  

A mission statement is the heart and soul of a business.  

If you don’t have a mission statement, how does your audience know what your company is about?  

What is the purpose of a Mission Statement?

The main purpose of a mission statement is simple.  It should answer the questions…

  • Why did you start your business?
  • Who are you trying to serve?
  • How does your business serve this audience?

Think of a mission statement as your 30-second pitch about your business to capture your audience’s attention and let them know what you are all about.  

The mission statement of a company is less about what the business does and more about why the business exists.  

Okay, but what is the importance of a Mission Statement?

You know why you started your business, so why does it matter to anyone else?

It’s simple, really.  A well crafted mission statement provides the groundwork for your entire business plan.  

You want your company to grow, right?  Well, as it grows, your mission statement provides a reference point of why you are expanding in the areas you are.

A mission statement is more inspired than just “I build QuickBooks Tutorials to help people learn quickbooks”

It gives you a cornerstone on which to build your business in a clear, defined, and focused manner.  

Let’s say, for example, your mission is to provide food for the homeless in your city and an opportunity comes along to open a restaurant and you want to take it.

Great!  But, how does opening a restaurant serve your mission?

The answer may be providing meal vouchers for the homeless to eat at your restaurant.  Or perhaps it is using profits to feed the homeless.  

Perhaps you look at the idea and realize that it doesn’t further your mission at all.  That’s when you scrap the idea and start over.  

Your mission is the cornerstone of your business, and every venture in your business should further your mission.  

How to Write a Mission Statement

  1. What do you do?

The goal of the company needs to be clearly stated so that anyone reading the mission statement knows why your business exists in the first place.

  1. What value does your business bring?

What are the needs of your target audience that you are serving?  What problem do they have that you are solving?

  1. Inspire your audience

Your mission statement should speak to your audience in a way that makes them think “this business is right for me.” Surely you aren’t the only one offering this value, so why should your target market choose your business over others? What sets you apart?

  1.  Be Concise

This is not meant to be multiple paragraphs long.  A mission statement is short and to the point.

A mission statement needs to be clear, concise, and compelling to your target audience.

If your mission statement accomplishes those goals, then, congratulations! You are on the right track!  

But if it doesn’t, you may need to revisit it and revise it.

But that’s okay!  Your mission statement is important and it’s okay to revise it when you need to.

Make sure your new mission statement is clear, concise, and compelling and you’ll be golden.

Wait… you don’t have a mission statement at all?  

Time to get to work!

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Author

Stephanie Yarbrough

Stephanie Yarbrough

Business Strategist

Hi! I’m Stephanie, small business strategist, business planning superhero, and owner of Portage Consulting.  I live for hiking and snow skiing ...oh, and helping small business and startups develop growth strategies and achieve financial success.

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Author
Stephanie Yarbrough

Stephanie Yarbrough

Business Strategist

Hi! I’m Stephanie, small business strategist, business planning superhero, and owner of Portage Consulting.  I live for hiking and snow skiing ...oh, and helping small business and startups develop growth strategies and achieve financial success.

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